Getting intimate with your business’s offering, audience, pain points and goals is critical for your agency to create content strategies that work and deliver content that will make a difference.
Laying strong foundations 💪
You might have made hundreds of successful content strategies before, but that doesn’t mean you can skip out laying the groundwork for the next one. Every great content strategy relies on knowing and understanding four important things:
- Your goals 🎯
- Your purpose ☝️
- Your target audience 👥
- The competitive landscape 🏆
What’s the big deal? 💁
Now, you might think that you can tell your agency these things in an email, or use your one hour kick-off meeting to flesh out these points.
But to deliver content strategy which is truly tailored to your business and destined to make a difference, your strategic creative team will want to take a deep dive into each one to make sure they really understand these four elements.
1. Understanding your goals 🎯
To create a strategy which will get you where you want to be, your content agency will need to fully understand what you want to achieve from a new strategy.
This will include knowing what triggered you to look for help in the first place, what your wider business goals are to understand how content fits into the bigger picture, and what results you expect to see from a new strategy.
2. Understanding your purpose ☝️
What you do and why you do it is going to be hugely important to your content strategy.
That’s why your agency will put the time and effort into really knowing your product and services. This might be done through extensive research, interviews or workshops, but however they go about it, they’ll want to understand what makes you great and what sets you apart from the competition.
3. Understanding your target audience 👥
Knowing your target audience, their challenges and how your product or services address these is essential to make sure your messaging resonates with them.
One of the most effective ways to understand your target audience is for your strategists to work with you to create audience personas. This will help them to identify what kind of communications they respond to, how they engage with content — looking at the best platforms and channels to use — and what makes them convert.
4. The competitive landscape 🏆
What your competitors are up to and how they are perceived in the market will arm your creative teams with an insight into what works in your industry, who they’re up against and help them understand how they can draw out your USPs to really make a difference.
That’s the long and short of it 🖐️
Armed with all this in-depth information, your content agency will be in a position to confidently and creatively explore content strategy for you, developing a plan that is bound for success.
But what if there were more… 👀
We believe in the power of knowing our clients so well and so intimately that one of our favourite services we offer is our on-demand studio model.
If you have a content strategy or project that you need created, implemented, advanced, or anything else at all, we put together a team of really great creatives and strategists and embed them into your team.
From this position they work directly with you, learning the ways of your business and the needs of your project — to the extent that they feel like a natural extension of your team.
And, as a result, they’re able to help you create really exceptional content efficiently and cost-effectively. It’s proven to be a great way of working and we really enjoy it.
