As the year comes to a close we’ve found some time to reflect on what we’ve learnt as an agency, and how we’ve grown over the past 12 months. From working with a diverse range of clients on projects of varying scale, to facing new professional and personal challenges, we have faced lots of learning curves and opportunities to grow.
To make sure these important learnings aren’t forgotten in the merry haze of Christmas, we’ve asked the team to share with us what they feel their most important takeaways from this year are.
Adrian — Managing Director
This year has felt like our “first proper year” as a business. We’re settled, both physically in our new office, and mentally with our agency offering and positioning. We’re more comfortable in what we do and are focusing in the areas we’re good at which is ultimately leading to better, more meaningful work. What really has been motivating is to be having exciting conversations everyday around creative innovation and the model we’re bringing to market. Everyone is interested. Not just our clients but everyone is asking questions — partners, press, contemporaries and our wider network of creative talent. It’s not all about the numbers, but performance is good too. We’re pretty happy to have had 116% growth YoY. Ultimately we are still a small, independent company without any funding in a competitive, changing market. Sometimes we can be over ambitious, get distracted or focus in the wrong areas. But with the vision we have, and increased rigour and focus in 2023, I’m pretty excited to see what we can achieve. In the next few years I’m hoping we’ll be defining the way creatives collaborate and work. Watch this space. And yea, we’ll finally put up our website in Jan because the best thing I did this year was take a few days off and let the team sort it out. Needless to say they smashed it. Thanks guys.
Maddie — UX Lead
One thing I’ve learnt this year after moving from a large company to a small agency is the importance of adaptability and flexibility. Smaller agencies tend to have less structure and are more fluid in terms of roles and responsibilities. This was a challenge for me at first, but it’s also been a great opportunity to learn new skills and take on a variety of tasks and projects. I’ve learnt the significance of effective communication and collaboration in a small team, as everyone plays an important role in the success of Ah Um. Overall working here has been a valuable learning experience that has taught me the importance of adaptability and the value of strong communication and collaboration in small teams.
Lorna — Content Lead
The big thing I’ve learned this year is that I love being back in the office! It’s so great to regularly be seeing the team in person, working closely together throughout the day and exploring all the great stuff on our doorstep. Plus we’ve even started having in-person meetings with clients, which makes such a difference.
I’ve also been reminded again and again what a great team we have. Everyone works hard and pulls together, always having fun as they do. And we continue to champion the things that are important to us — mental health, wellness, personal interests and personal development. Here’s to 2023 and great things for Ah Um!
Sam — Copywriter
The fact that we’ve worked across a range of clients from multiple industries (and pitched to others) has been a great experience. It’s been useful to learn from a diverse group of people, particularly about their own challenges, and how we could solve them through content production and strategy.
From a copywriting perspective, I’d say this year has also been beneficial in getting experience writing on a lot of different projects, with different formats/audiences in mind. Writing across social media / email / sales decks / scripts has taught me a lot in how to tailor writing to the medium.
Charley — Creative Designer
This year I’ve learnt that I really enjoy being immersed in the clients’ world and understanding their values completely before getting into the creative work. It really helps my design visions come together and makes the workload feel lighter.
And that’s a wrap…
2022 done, almost! Looking to the new year, we’re excited to continue defining our creative collaboration model and achieving even greater success. Here’s to 2023!